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Support / SEObolt Pro / Email Reports

Email Reports: Setup & Troubleshooting

Receive automated SEO performance reports in your inbox -- weekly or monthly. This guide covers setup, email deliverability, and troubleshooting.

Tier Required

Email Reports are available on the Pro tier and above.

What You Get

SEObolt compiles data from Google Search Console and your site's SEO analysis into a clean HTML email:

Report Section Data Included
Traffic Overview Clicks, impressions, CTR, average position
Top Keywords Best-performing search queries with position changes
Top Pages Highest-traffic pages with SEO scores
Score Distribution Pie chart of Good/Fair/Poor SEO scores across all content
404 Summary New 404 errors detected in the reporting period
Keyword Movements Keywords that improved or declined in position

Setup (5 Minutes)

Step 1: Check Email Deliverability

Before configuring reports, make sure your site can actually send emails:

  1. Go to SEObolt > Settings > Analytics > Email Reports
  2. Look for the Email Deliverability status indicator:
Status What It Means Action Needed
Green (SMTP Detected) An SMTP plugin is installed You're good to go
Yellow (No SMTP) Using PHP mail() Install WP Mail SMTP for reliability
Red (Shared Hosting) Email likely blocked SMTP plugin required -- see below
Yellow or Red Status?

Install an SMTP plugin first. Without it, reports will likely land in spam or not deliver at all.

Recommended SMTP Plugins

Plugin Best For
Royal SMTP Our own lightweight SMTP plugin — pairs perfectly with SEObolt (available in WordPress plugin directory)
WP Mail SMTP Most popular, supports Gmail/SendGrid/Mailgun
FluentSMTP Clean UI, multi-connection support
Post SMTP Detailed email logging

Quick SMTP setup with Gmail:

Install WP Mail SMTP

Install and activate the WP Mail SMTP plugin from the WordPress plugin repository.

Choose Gmail

Choose "Google / Gmail" as the mailer in the setup wizard.

Complete OAuth Setup

Follow the OAuth setup wizard to connect your Gmail account.

Send a Test Email

Send a test email to verify everything is working.

Step 2: Configure Reports

Navigate to Email Reports

Go to SEObolt > Settings > Analytics > Email Reports.

Enable Email Reports

Toggle Enable Email Reports to ON.

Configure Settings

Set your preferred frequency, day, recipients, and sections.

Setting Recommended Description
Frequency Weekly Monthly is too infrequent to catch issues early
Day Monday Start the week with SEO insights
Recipients Your email Comma-separated for multiple recipients
Include Sections All checked Uncheck sections you don't need

Send Test Email

Click "Send Test Email" to verify delivery.

Save Settings

Click "Save Settings" to activate scheduled reports.

Step 3: Verify Delivery

After clicking "Send Test Email":

  1. Check your inbox (wait up to 2 minutes)
  2. Check your spam/junk folder
  3. If nothing arrives, see the Troubleshooting section below

Prerequisites

Email reports require:

  1. Google Search Console connected -- Reports pull traffic data from GSC. Without it, traffic sections will be empty.
  2. Email delivery working -- An SMTP plugin configured with a real email service.
  3. Active Pro license -- Email reports are a Pro+ feature.

For Agencies: Client Reporting

Email reports are great for agency-client communication:

  1. Add your client's email to the Recipients field
  2. Set frequency to Monthly for clients (less overwhelming)
  3. Each site sends its own report -- configure per WordPress installation
  4. Reports are branded with your site name
Agency Tip

Pair email reports with the SaaS Dashboard (Business tier) for more detailed client reporting.

Troubleshooting

Not Receiving Reports

Check in this order:

  1. Check spam folder -- Automated WordPress emails are frequently flagged as spam
  2. Send test email -- Click the Test button in Settings > Analytics > Email Reports
    • If test email arrives: Reports are working. Wait for the next scheduled send.
    • If test email fails: Continue troubleshooting.
  3. Check SMTP plugin -- Is an SMTP plugin installed AND configured?
    • Install WP Mail SMTP if you don't have one
    • Send a test from WP Mail SMTP's own settings page
  4. Check email address -- Typo in the recipients field?
  5. Check schedule -- Reports only send on the configured day. If you set "Monday," wait until Monday.
  6. Check GSC connection -- Go to SEObolt > Analytics and verify GSC shows data

Test Email Works But Scheduled Reports Don't

  1. WordPress cron issue -- Reports are sent via wp_cron. If cron is broken:
    • Check if DISABLE_WP_CRON is set in wp-config.php
    • If disabled, set up a real server cron job:
*/15 * * * * wget -qO- https://yoursite.com/wp-cron.php
  1. Caching plugin interference -- Some caching plugins prevent wp-cron from running. Exclude wp-cron.php from cache.
  2. Low traffic site -- wp-cron only runs when someone visits your site. Set up a real cron job (above) for reliable scheduling.

Report Data Is Empty

  1. GSC not connected -- Connect Google Search Console in SEObolt > Analytics
  2. New site -- Sites with very little traffic may have insufficient data
  3. Date range -- The first report after setup may have limited data; subsequent reports will be fuller
  4. Property mismatch -- Selected GSC property must match your site URL

Report Looks Broken (Formatting Issues)

  1. Email client -- Some email clients strip HTML formatting
  2. Try a different client -- Open in Gmail web instead of Outlook desktop
  3. Report still generates -- The data is correct even if styling is imperfect

Frequently Asked Questions

"Can I customize the report design?"

Not currently. Reports use a standard HTML template with your site name and the SEObolt brand.

"Can I send reports to multiple people?"

Yes. Enter multiple email addresses separated by commas in the Recipients field.

"What time are reports sent?"

Reports send during the first wp-cron execution on the scheduled day, which depends on site traffic. For precise timing, set up a server-side cron job.

"Can I get daily reports?"

Not currently. Weekly and monthly are the available frequencies.

"Do reports include SaaS Dashboard data?"

No. Email reports pull data from your WordPress installation (GSC connection, local SEO scores). The SaaS Dashboard has its own reporting.

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